| From Hello to Help: Building Better Conversations Facilitator: Ben Reeve, Meridian Agriculture In a lively and interactive workshop hosted by NHIA, where AI technicians and trainers traded their boots for role play in a session focused on elevating one of the most underrated tools in their kitbox—communication. Led by communication specialist Ben Reeve, the training explored how AI technicians can enhance their on-farm interactions, shifting from task-focused service delivery to trusted on-farm advisory roles. Through real-time exercises, collaborative discussion, and targeted frameworks, technicians developed skills they can put into practice immediately. While tailored for technicians, the takeaways from this session apply to anyone, in any role—from fieldwork to meeting rooms. The ability to ask the right question, listen with intention, and build genuine rapport is what sets true professionals apart. | |
| Communication: A Professional Asset in the Paddock The workshop opened with a powerful message:
"You’re not just delivering semen—you’re delivering service, insight,and trust."
With frequent and trusted access to farmers, AI technicians are in a prime position to support herd improvement through stronger, more purposeful communication. But to influence, one must first understand—and that starts with listening, questioning, and connection. | | | | | | | | | | | |
| Communication: More Than Just Words Frequent, hands-on access to farms gives AI technicians a unique role—but it’s strong communication that transforms those moments into lasting, strategic relationships. That truth is just as relevant for anyone managing clients, teams, or stakeholders. | |
| 🔑 Three Pillars of Powerful Communication Communication was broken down into three simple but powerful areas: 1. Effective Communication – Tailoring your message for clarity and impact 2. Asking Great Questions – Engaging in meaningful, bias-free dialogue 3. Active Listening – Truly hearing what matters most | |
| The Conversation Ladder Participants were introduced to the Conversation Ladder, a framework that outlines the progression from casual greetings to meaningful discussion: 1. Greeting – A simple hello 2. Small Talk – Weather, cattle, footy 3. Mutual Interest – Shared herd goals and future planning Technicians learned that it's at the “mutual interest” level where trust builds and real advisory influence begins. | |
| 🤝Building Stronger Relationships – On Farm or Anywhere Ben shared a structure for building rapport and connection, helping technicians foster stronger, more strategic relationships with farmers: Ritual – Respectful greetings Small Talk – Natural engagement Mutual Interest – Shared goals Opinions – Respectfully exchanged Feelings – Emotional awareness Bonded – Long-term trust Each farm visit is a chance to reset, reconnect,and reinforce the value of the technician’s role beyond the task at hand. Every interaction is a chance to restart and reconnect. That applies to any role. | |
| 🤝Ask Better Questions: Curiosity is the Key The workshop challenged participants to rethink how they ask questions. Avoid “Why”—it can sound like blame Use openers like “What,” “Where,” “When,” “How,” and “Who” – These invite conversation, not shut it down. Stay curious, do not be assumptive. These questioning techniques break down barriers and build understanding—useful whether you’re working with a farmer, a colleague,or a board member. | |
| 👂Intentional Listening – A Game Changer A standout moment came during a role-play exercise on listening. Each participant adopted a specific listening focus—content, emotion, or unspoken values—to see how layered communication can be. The point? Listening isn’t passive—it’s a skill.
Key takeaways: - Hearing beyond words
- Recognising emotional cues
- Focusing on what’s important to the farmer
This type of intentional listening empowers feedback and advice that’s both timely and genuinely helpful. And creates lasting Impact. | |
| 💡 Key Take aways for All Professionals ✅ Conversations that matter start with genuine connection
✅ The right question unlocks better results
✅ Listening is a leadership skill
✅ Every interaction is an opportunity to build trust
✅ Communication is everyone’s job ⭐ Feedback & Final Thoughts The session left a strong impression, with participants praising the relevance and practicality of the training. One AI technician summed it up best:
“Turns out the best tool I’ve got isn’t in my kitbox—it’s in my head.” Each participant walked away with renewed confidence in their communication skills and a fresh mindset—ready to have better conversations on farm. While designed for AI technicians, this workshop's communication principles offer value to anyone in a professional role. Whether you’re in the field, the office, or leading a team—understanding how to ask the right questions, actively listen, and build meaningful relationships is vital. The tools explored are adaptable across industries and help create stronger, more productive interactions with clients,colleagues, and stakeholders alike. Want to bring this kind of training to your team? Contact NHIA to explore how we can tailor sessions that elevate communication and professionalism across the board. | |
